World Exhibition Stand Awards The Winners 2021 | Page 36

Best Pavilion
2Heads Global Design

Best Pavilion

DIAMOND

2Heads Global Design

Agency : 2Heads Global Design
Client : Disney Reimagined
Exhibition : MIPCOM 2019
When Disney challenged 2Heads to completely reinvent their presence at MIPCOM , 2Heads responded with a full creative rework that placed Disney ’ s world-changing content at the heart of their MIPCOM 2019 pavilion .
To celebrate and promote a successful year , it was imperative to Disney that their space and attendee experience represented not only their past and present , but also their future . Sophisticated , innovative , and imaginative were the key
words and ‘ all content under one studio ’ was the tone needed for the experience . Disney required 2Heads to fully reimagine their presence at MIPCOM with a space of total creativity and a modern studio for media that created a heightened visitor journey reflective of Disney ’ s status as the world ’ s leading media brand .
2Heads delivered an activation that surpassed Disney ’ s expectations , and allowed them to exceed their objectives and create a lasting MIPCOM mark .
36 World Exhibition Stand Awards