World Exhibition Stand Awards The Winners 2021 | Page 35

Best Stand at a Travel & Tourism Event
Cook + Associates

Best Stand at a Travel & Tourism Event

PLATINUM

Cook + Associates

Agency : Cook + Associates
Client : Qatar Airways
Exhibition : ITB 2019
Cook + Associates delivered an impactful , immersive show-stopping experience which set a new level for Qatar Airways at ITB 2019 . A stunning combination of stand design and delivery , launching seven new destinations and a live dramatic unveiling of the new enhanced Qatar Economy Class , which was draped in a curtained fabric around the perimeter of the stand until the grand unveiling on the first day of the show following a speech by Qatar Airways
Group Chief Executive , Mr Akbar Al Baker . Accompanied by dramatic lighting and live music created an unforgettable atmosphere around the exhibition hall , catching the attention of the world ’ s media and VIP visitors . Cook carefully selected to reflect the 5-star brand , from the relaxing hospitality area to the top deck executive lounge and VIP space . Every element of the stand exuded excellent quality and attention to detail .
World Exhibition Stand Awards 35