World Exhibition Stand Awards The Winners 2020 | Page 89

Best Stand Double Decker
DIAMOND
GES
Agency: GES
Client: Kingdom of Saudi Arabia
Exhibition: World Energy Congress
An extensive open-plan, double
deck, pavilion stand with distinct
areas that enabled the Kingdom of
Saudi Arabia to engage with different
audiences simultaneously.
The stand included a welcoming
reception area, several presentation
zones, a knowledge hub, a VIP room
and a number of media suites, which
allowed visitors to engage with the
universal vision and interact with 20
key domestic companies and organisations.
Harnessing digital content,
interactive touch points and activations,
it provided an immersive
and experiential visitor journey that
helped to explain the overarching
story, showcase the 20 exhibiting
companies and change the perception
of KSA.
A commanding, striking presence
at the heart of the show that
told the story of their brand the
clean white lines of its architecture
and its fluid layout created plenty
of open space for the array of interactive
technologies that took the
visitor on a journey through KSA’s
vision of a greener future for the industry.
World Exhibition Stand Awards 89