World Exhibition Stand Awards The Winners 2020 | Page 88

Best Stand at an Aviation Event
PLATINUM
RTH plc
Agency: RTH plc
Client: United Technologies Corporation
Exhibition: Paris Air Show 2019
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A 600m 2 pavilion with a museum
quality interior showcased a wide
range of technologically advanced
products including interactive customer
experiences. Reflecting the
branding guidelines for three companies
combined to create a unified look
and feel, giving equal prominence to a
multitude of small products, standing
alongside a full-scale jet engine.
A custom cross section of an aircraft
was designed and built with
each product fitted into the appropriate
space on the wing, fuselage and in
World Exhibition Stand Awards
the cockpit. Executive meeting rooms,
offices and hospitality areas incorporated
universal themes to avoid brand
clash. A floor to ceiling, LED screen
pillar delivered wow factor.
Inspired by museum and highend
car showrooms, coloured LED
light labels were selected to demark
each sub brand’s area. Each exhibit
was framed with base and overhead
units and in an extra twist, directional
speakers were used to convey key information
whilst virtually eliminating
sound bleed.