World Exhibition Stand Awards The Winners 2020 | Page 87

Best Stand at an Aviation Event
PLATINUM
2Heads Global Design
Agency: 2Heads Global Design
Client: Rolls-Royce
Exhibition: Paris Air Show 2019
Rolls-Royce’s 630m 2 chalet, included
formal and informal corporate
hospitality spaces, a meeting
and briefing room and a digital
showcase at the heart of the environment.
A central digital experience
across multiple angled
screens within the chalet reception
showcased the breadth of the
Rolls-Royce portfolio. This was
combined with brand messaging to
create an eye-catching external facade
and immersive internal space.
A welcome activation was created
to encourage visitors to linger.
A fully digitalised reception
consisting of ten separate ‘walls’
of LED screens told one cohesive
story of Rolls-Royce’s product
portfolio before taking viewers into
the organisation’s vision for the future.
Through digital innovations
such as full height motion-graphics
the corporate narrative was demonstrated
in an engaging yet not
overpowering way, creating caverns
of content where people could
enter to view and learn more.
World Exhibition Stand Awards 87