World Exhibition Stand Awards The Winners 2020 | Page 86

Best Stand at a Aviation Event
DIAMOND
2Heads Global Design
Agency: 2Heads Global Design
Client: Bombardier
Exhibition: EBACE 2019
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2Heads created a unique experiential
art piece that set Bombardier apart.
Partnering with pioneering US sculptor
and perceptual artist, Michael
Murphy, 2Heads created a clever installation
that harnessed 70 photographic
prints suspended in mid-air,
ensuring 360-degree engagement
from visitors. These prints used elements
from Bombardier’s corporate
branding to create more than an image
or object providing an experience
for all attendees.
From one side, a Bombardier jet
was visible and as viewers walked
World Exhibition Stand Awards
around, the prints broke apart to
form the Bombardier logo. This created
a system of reward and moment
of surprise for viewers once they realised
the transformation and led to
many visitors returning to take their
own photos.
A range of comfortable environments
for guests to enjoy included
meet and greet areas for general attendees
to linger and a VVIP experience
where a series of touchpoints
were created to demonstrate innovation
and detail, including a one-toone
mock-up of a cabin interior.