World Exhibition Stand Awards The Winners 2020 | Page 80

Best Use of Technology
GOLD
Accuray
Client: Accuray
Exhibition: ASTRO 2019
To attract and captivate the audience,
the Accuray team created a high-energy
synchronised ‘robot show.’ Each robotic
arm held an LED screen that moved
continuously in front of Accuray’s Radixact
System, telling a story in 5 chapters.
Welcoming and ultra-clean the
booth housed live demo stations and
an amphitheater for educational talks.
The immersive booth with its innovative
content activation became the main attraction
of the entire exhibition.
GOLD
RTH plc
Agency: RTH plc
Client: United Technologies
Corporation
Exhibition: Paris Air Show 2019
A 600 m 2 pavilion with a museumquality
interior delivered the wow
factor with the right balance of creative
physical exhibits and innovative
and eye-catching technology solutions
including large format interactive
screens, directional speakers, and a
showstopping floor to ceiling 360-degree
LED screen pillar with accompanying
LED circular floor and colourspecific
branded lighting. Directional
speakers were used to convey key information
whilst virtually eliminating
sound bleed.
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World Exhibition Stand Awards