World Exhibition Stand Awards The Winners 2020 | Page 81

Best Use of Technology
GOLD
Brandfuel
Agency: Brandfuel
Client: Google Android
Exhibition: Mobile World Congress 2019
A semi-surreal pop-up street, inspired
by Google and Android’s material design
language, consisted of 4 quarters:
Creative, Residential, Cultural
and Uptown, with 13 interactive experiences
based on familiar locations
(coffee shop, mobile guided art gallery
fwith augmented and virtual art
experiences, arcade, hotel). Guests
enjoyed an immersive journey where
they could explore, get creative, go
shopping, grab a bite to eat and take a
moment of respite.
GOLD
M-is
Agency: M-is
Client: BAE Systems
Exhibition: DSEI 2019
M-is developed five key technology
features including LED dynamic branding
and translucent glass screens with
high definition projectors. The focal
point was the 5x5x5 metre cube, with
floor to ceiling mirror screens giving an
infinity effect.
20 bespoke exhibits boasted integrated
AV, apps with bespoke content
and integral lighting. Large exhibits
featured free standing technology surfaces
to reveal product detail within an
app sequence.
World Exhibition Stand Awards 81