World Exhibition Stand Awards The Winners 2020 | Page 28

Best Activation in a Retail Environment
GOLD
Pico In-Creative UK
Agency: Pico In-Creative UK
Client: Huawei Technologies HONOR
Exhibition: Honor 8X Beyond Limits
A ‘one-off’ interactive event at TAI Arts
School in Madrid celebrating the HON-
OR 8x mobile and Themes app of inspiring
backgrounds. Students took part in a
global poster competition creating personalised
art on easels which was immediately
added to the exhibition walls.
Participants captured digital GIFS,
framed by a giant 8X – their photos automatically
added to the digital mosaic
on the screens and amplified through
social media.
SILVER
SMP Group
Agency: SMP Group
Client: Avery UK
Exhibition: Meadowhall
Shopping Centre
To appeal to the key demographic and
maximise the use and impact of a small
space, a 5x5 classic Wendy house featuring
artificial grass and flowers was
created. The cornerstone of the activation,
the brick wall allowed children
to design their own brick using one of
Avery UK’s labels. The bright colours,
windows and special open roof caught
the eye of passers-by from all angles.
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World Exhibition Stand Awards