World Exhibition Stand Awards The Winners 2020 | Page 29

Best Stand at a Gaming Event
PLATINUM
2Heads Global Design
Agency: 2Heads Global Design
Client: Playtech
Exhibition: ICE 2019
2Heads evolved the conventional exhibition
booth and created a world
that begged to be explored. The world
consisted of nine different zones that
were open to all attendees with no exclusive
areas.
A customised Playtech user experience
was designed through a series
of immersive engagements including
a “content discovery cube” alongside
branded photo opportunities. Multiple
LED surfaces, interactive audio and
bespoke content were all used to place
the audience inside Playtech’s games.
Football jugglers, a casino immersive
cube with alternating digital
content, live trivia activations, dealer
co-hosting spaces, bingo events and
a continuous takeover with multiple
casino game zones were designed to
appeal to all attendees. The Playtech
brand takeover began at the entrance
to ICE, enabling visitors to engage with
the brand as soon as they entered the
building. Academy sessions also took
place with broadcast audio across
the reception booth with industryled
insight on Playtech products and
services and a focus on training and
development.
World Exhibition Stand Awards 29