World Exhibition Stand Awards The Winners 2020 | Page 25
Best Pavilion
PLATINUM
GES
Agency: GES
Client: Kingdom of Saudi Arabia
Exhibition: World Energy Congress
An extensive open-plan, double
deck, pavilion stand with distinct
areas that enabled the Kingdom of
Saudi Arabia to engage with different
audiences simultaneously.
The stand included a welcoming
reception area, several presentation
zones, a knowledge hub, a VIP
room and a number of media suites
which allowed visitors to engage
with the universal vision and interact
with 20 key domestic companies
and organisations. Harnessing
digital content, interactive touchpoints
and activations, it provided
an immersive and experiential visitor
journey that helped to explain
the overarching story, showcase
the 20 exhibiting companies and
change the perception of KSA.
A commanding, striking presence
at the heart of the show that
told the story of their brand, the
clean white lines of its architecture
and its fluid layout created plenty
of open space for the array of interactive
technologies that took the
visitor on a journey through KSA’s
vision of a greener future for the
industry.
World Exhibition Stand Awards 25