World Exhibition Stand Awards The Winners 2020 | Page 24
Best Pavilion
DIAMOND
Simmetrico in collaboration with Illogic
Agency:
Simmetrico: Design, Content
Experience & Construction
Illogic: General Contractor & Surveyor
Client: Russian Copper Company
Exhibition: Innoprom 2019
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Simmetrico implemented a versatile
multi-technology structure, where
each element harmoniously fitted
into the overall architectural design,
turning the pavilion into a unique
communication machine.
In the design of the pavilion, more
than 4 tons of pure copper were
used, maximizing the importance
of the material and making of the
company identity the very backbone
of the pavilion. The heart of the
pavilion was an 11m central tunnel
- An Accelerator Of The Future -
through which visitors entered the
World Exhibition Stand Awards
exhibition space.
This was an open structure, which
allowed all visitors to travel over the
content starting from any of its point.
There were no individual items that
represented the innovation: when
innovation is made by the integration
of technologies, the magic happens.
All the technologies, presented in the
Russian Copper Company Pavilion
were integrated with the design
and content, turning the exhibition
into a unique, high-tech experience
- a boundaryless, welcoming space
inspiring wonder.