World Exhibition Stand Awards The Winners 2020 | Page 12

Best Storytelling
GOLD
M-is
Agency: M-is
Client: Department for
International Trade (UK Gov)
Exhibition: Beijing
Horticultural Expo 2019
The UK Garden and Pavilion celebrated
the theme “Innovating for a Greener Future”
and spanned health, personal and
urban spaces, bio-diversity, UK heritage
and art. Both the garden and the pavilion
were required to focus on innovation
and an engaging experience for all age
groups. Tactile, interactive educational
and awareness features covering issues
such as climate adaptation, sustainability,
botany, and environmental enhancement
were included.
GOLD
RTH plc
Agency: RTH plc
Client: Embraer
Exhibition: Paris Air Show
A multi-sensory immersive experience
taking visitors on an interactive
‘Journey of Wonder’, based on the
50-year anniversary campaign. Digital
and physical special effects included
a walkway shaped like a plane’s wing,
suspended model aircraft, 360-degree
sound and augmented reality
touchpoints via tablets. The mirrored
ceiling reflected the 14m room-length
LED wall creating an infinity effect. A
temporary structure with the feeling of
a permanent, museum-quality exhibit.
12
World Exhibition Stand Awards