World Exhibition Stand Awards The Winners 2020 | Page 11

Best Storytelling
PLATINUM
Philips
Agency: Philips
Exhibition: IFA 2019
IFA attendees were welcomed to the
Healthy Home by the Philips Family,
who were preparing for an evening
housewarming party. Each day, attendees
were accompanied through the
booth using a clear brand narrative and
well-defined journey.
Alongside the family, played by
professional actors, were an army of
product presenters, hosts and brand
ambassadors available to engage
with attendees and answer their
questions. Throughout the house,
“Did you know?” messaging conveyed
information about the Philips
products on display.
Most importantly, attendees were
encouraged to participate in various
product experiences that demonstrated
how Philips adaptive products could
be personalised to meet the needs of
individual consumers.
Each day, attendees were invited
back to the booth at 4.30pm for the
start of the housewarming party itself.
With a DJ playing dance tunes, drinks,
food and a giant celebration cake, attendees
were treated to a high-energy,
fun and fully immersive experience,
hosted by the extended Philips Family.
World Exhibition Stand Awards 11