World Exhibition Stand Awards The Winners 2020 | Page 10

Best Storytelling
PLATINUM
Philips
Client: Philips
Exhibition: ECR 2019
10
World Exhibition Stand Awards
Central to the creative concept was
the use of attendee experiences that
were designed to operate seamlessly
in the built environment. Storytelling
explaining the science behind the
innovation was embedded at each
stage of the attendee journey and
aimed to increase dwell time, enhance
demo engagement and boost lead
generation. At the heart of the story
is the Philips Family, a group of characters
with specific healthcare needs.
‘AI Digital Twins’ told the story of
how AI-enabled solutions can compare
the Philips Family’s data to available
global data using predictive algorithms
and adaptive technologies.
The Philips Family story was
told using large format video screen
content, combining the filmed footage
with copy and graphic overlays,
and using touchscreen technology
to enable presenter or visitor content
control.
An AR app enabled visitors to
follow each character’s journey from
digital twin analysis through to personal
diagnosis, moving on to investigate
potential treatments and finishing
with the impact of this approach.