Social:
- Lifestyle changes:
New trends such as being more active so sales in sportswear increases.
- Age distribution and life expectancy rates:
Is their target market age range decreasing due to social media or increasing as people want to always be on trend.
- Attitudes towards current trends:
Are PVH following what trends are popular for their target market or just sticking to their well known sportswear.
Technological:
- Wifi in store:
This drasw customers in and this would give customers a reason to look at all the products and buy into them.
- More efficient website features:
Would enhance customers shopping experience online and improve their service .
- Better technology in store:
PVH has advance technology in-store with interactive fitting rooms and mirrors.