AUTHOR
Dyan Burgess
THE STORY CURATOR
EMAIL
[email protected]
WEBSITE
dyanburgess.com
A trademark will protect your business
THE CORRECT STEPS FOR
from
competitors
who may damage your
BUSINESS
START-UP
AND
PROTECTION
image
THE CORRECT STEPS FOR
BUSINESS START-UP AND
PROTECTION
1. Creation of a business idea
2. Choice of a business name
3. Check if the business name is
available for trademarking within
the countries that the business
operates, and the industry the
business will operate in.
A trademark expert will assist with
this if you are unsure on how to
conduct the research.
4. Purchase a domain name.
5. Registration of business
name via self-registration or an
accountant.
6. Creation of website.
7. Begin marketing and
selling.
30
Women’s Network Magazine
In this timeline of events, the
importance of a trademark is
often overlooked. Neglecting to
register a trademark early on
can lead to the business owner
having to defend the right to
keep their brand/business name
and/or change their brand as
they may not want to defend the
‘cease and desist’ order.
A trademark will protect your
business from competitors who
may damage your image and
reputation through imitation.
It supports effective marketing,
as well as creating a strong
brand identity. Holding a
trademark allows for it to be
sold or licensed, thus turning it
into a form of revenue. It also
provides total control over your
business brand, which is your
most important asset. Without
a trademark, it is possible for
another organisation to register
a trademark under your existing
trade name. This may prevent
you from using that name; the
cost and effort of rebranding
is far greater than simply
registering your own trademark
in the early stages of business.
As the only legal safeguard,
a trademark ensures safety
from competition and copycat
businesses.
AUTHOR
Binh Rey, Managing Director
SERIOUSLY TRADEMARKS
CONTACT
0402 731 288
NATIONAL
1300 118 123
WEBSITE
seriouslytrademarks.com.au