The industry is clearly taking on a new face— moving into the mainstream. You’ re an example of that. You’ ve gone from The Stoner’ s Cookbook to Herb. co. Can you speak on how your evolution is tied to a movement in the industry as a whole?
Our mission at HERB is to end the war on drugs, which we view as a war on human consciousness. There are people being locked up for carrying a plant in their pocket that we know has medical value.
In order to support this movement and smash the stigma around cannabis, we felt it was time to evolve the brand. HERB is the embodiment of our mission and goal for this industry. We want to provide cannabis enthusiasts with trustworthy and reliable content and products.
Since the rebrand from The Stoner’ s Cookbook to HERB we’ ve seen massive growth in our community. We currently have 7M fans on Facebook.
Regardless of the brand change, you and Herb. co are some of the most charismatic and humorous faces in the cannabis industry. What are some of the funniest pieces of news, memes, phrases, and / or pictures that have come your way? What are you most proud of producing yourself?
Our video“ Waiting for your food while high” was produced by Ryan, our soical media manager at HERB.
Ryan is an incredible content creator and is unbelievably funny. The above video was one of our most popular videos ever and he created it!
It’ s definitely worth a watch. The video has over 15M views, 126K likes, and 66K comments. The stats are insane!
What’ s shaping up to be your largest revenue generator for HERB?
At HERB we’ re incredibly focused on native video at the moment. We’ re currently pushing over 240M video views a month( a number so big we can’ t ignore it). We want to provide people with the most compelling, engaging and entertaining content around cannabis and help change the perception of this remarkable plant.
In 10 years I see HERB an international leader in the cannabis industry. I see HERB as a voice for patients and cannabis enthusiasts. I see HERB unlocking the potential of cannabis and ending this war on human consciousness.
What are you most excited about for the future of cannabis aside from legalization?
I’ m most excited for more research to go into the medical benefits of cannabis. I believe cannabis has enormous potential and I beleieve that this potential has yet to be unlocked. I’ m optimistic that with more research into cannabinoids, terpenes, and the different benefits of cannabis we will see some major breakthroughs in medicine.
We’ re all about mapping strains to experiences here at WoahStork. With that, do you use any particular strain of cannabis when trying to generate content for the site? Do you use different strains to boost the creative process for
dispenser that combines my stash in different dosages to give me the exact effect I want.
I’ d love a nanobot that would calibrate what specific cannabinoids my body requires and automatically secrete those specific cannabinoids into my system so that my body is always in perfect harmony.
humorous vs. non-humorous content?
I love medicating with sativas to enhance my creative process and productivity. One of my favourite strains to induce this flow state( an optimal state for hyper-productivity) is Sour Diesel.
If you could have one device or app crafted for the cannabis industry, what would that be? Mine would be to have an in-home strain
For those interested in learning more about HERB, be sure to visit:
herb. co instagram. com / herb facebook. com / TheStonersCookbook
Find the perfect product and order online. www. WoahStork. com 13