HERBal INFLUENCE
by Nicco Reggente
We sat down with Matt Grey to talk
about his company, his influence, and
the state of the cannabis industry.
Matt Grey, co-founder and CEO at HERB, is easily one of the
most influential figures in the cannabis industry. HERB is the
most active and engaged community in the cannabis industry
and currently reaches over 250 million people a month. To put
that in perspective, the entire population of the US is
320million. More people viewed HERB’s content in November
than there were voters in the presidential election. Now, that’s
influence…
That means just one Facebook post from Matt could help a
cannabis company launch, scale, and soar. More importantly,
social posts from HERB stand to educate, influence, and
The old
contractors, HERB is part of a growing movement that is
Spiderman adage of “great power comes great responsibility”
actively elevating the public perception of cannabis. HERB has
has definitely rung true with Matt; he spends his life as a
the ears of a massive millennial community that is
digital nomad, travelling to different cities around the US and
concentrated
Canada to learn as much as he can about how legal cannabis
HERB’s top cities are New York, Mexico City, Chicago, Houston,
will affect that area.
L A , London, Melbour ne, Toronto, Denver and San
represent the cannabis community at large.
With a modest team of 6 full time employees and 15 part time
mostly in the US, Canada, and Great Britain.
Francisco. The breadth of HERB’s community is yet another
reminder of how incredibly unifying this incredible plant we’ve
all come to know and love can be.
We met with Matt to discuss some of the ways he’s using
HERB’s influence to guide the industry and how he balances
the public service such influence demands with monetization
of such an obviously lucrative business.
With the ability to influence so many cannabis consumers
on a daily basis, what kind of message are you continually
trying to convey to the community?
The message that we want to convey is that cannabis
consumers are regular people. We (cannabis consumers) are
entrepreneurs, artists, moms, dads, brothers and sisters. We
enjoy cannabis and there is nothing wrong with that. Our
message is that through spreading honest, reliable, and
trustworthy information we can all work together to end the
negative stigma around cannabis.
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