Five questions with...
Daniel Moy
Strategic Partnerships Manager, Ezypay
Multi-award winning FinTech company, Ezypay, has been
specialising in the provision of subscription payments for almost 25
years. Operating in a diverse range of industries, Ezypay has offices
in Australia, New Zealand and Malaysia, processing payments
via direct debit and all major cards with global capability across
10 countries worldwide. Payment for your gym membership has
certainly come a long way since the ‘honesty system’ that founder
George Holman used where members paid their fees by leaving
cash or a cheque in an envelope in the club!
Craig Mac: Firstly Daniel, I’ve always
thought that the honesty system George
had in his club in the 90’s showed an
unbelievable amount of trust in his
members. What are your thoughts on
such a system?
Daniel Moy: Well, I imagine it was
much the same way as it is now, in that
operators need to ensure they are doing
everything possible to make it easy for
customers to pay for their service, to
ensure good cash flow for the business.
Back then, there weren’t any other
options to collect membership payments
and gym owners had to put trust in their
member relationships. George saw this as
a gap in the market and started Ezypay
to make it easier for Australian businesses
to collect membership payments.
CM: How critical is it to have a cash flow
management system in place for your
business?
DM: Simply put, and with the industry in
mind, the days are gone where “cash is
king”. In any business today, “cashflow
is king”. Without cashflow and with
the increasing overhead pressures on
businesses in recent times, you will simply
not survive without trusted, proven
systems in place to ensure a steady
stream of revenue to maintain your
business operationss.
CM: Are there benchmarks when it comes
to direct debit billing and the collection
of membership subscriptions and how
does Ezypay stack up to the competition?
DM: For Ezypay, it’s all about making
sure we are doing everything possible
to deliver the highest collection rate
for every single business utilising
our service. As a primary focus, we
aim to collect payments on the first
attempt, yet we also offer automated
payment recovery methods to help
businesses and their customers avoid
debt. Predebit notifications, credit card
expiry notifications and exemptions,
failed payment incentives, storage of
multiple payment methods and network
tokenisation are just some of the tools
Ezypay has available to ensure a smooth,
customer friendly experience. can also send a communication directly
to the customer, with a link allowing
them to provide new payment details, for
that one-off payment, or as an ongoing
replacement. All these capabilities
improve collection rates without the
business spending time chasing down
“debts”.
CM:Once you have your billing system
in place, you have to admit, its set and
forget really…until of course failed
payments are flagged. How does Ezypay
help owners manage those subscriptions? CM: Is it easy for a business to swap or
transfer to another billing provider?
DM: Yes, that is the beauty of the system.
In addition to preventing payments from
failing (with options such as pre-debit
notifications), when it comes to payment
recovery, Ezypay has always been
proud of our ability to offer our partners,
merchants and their customers an array
of automated, customisable approaches
to collect those payments that are
outstanding.
For example, we can automate how and
when a rebill attempt is performed. We
can also store a secondary payment
method when the customer signs up, and
automatically bill the second payment
method if the primary method fails. We
DM: Sometimes the service providers
chosen at the beginning of the business
journey are a great fit, however, as the
business grows and needs change,
checking whether these needs are being
met is crucial. Switching over can give
businesses a range of new features to
improve their service offering, allow them
to expand to new geographies and,
ultimately, save them money.
Ezypay makes it an easy transition for
merchants that choose to move over. We
assist to migrate business data onto the
new platform, including your customers’
payment details, billing dates and
frequency, payment methods and
subscription end dates. We ensure all the
relevant data is transferred so that the
migration is as seamless as possible.
To speak with Daniel call 1300 652 825 or email [email protected].