e new training
s that will certainly turn
Children’s Crèche
Altitude Swimming Pool
Visit the EMF website www.emfpc.
com.au
yoga class for meditation or flexibility,
spin class or functional class for
endurance. An equivalent package
elsewhere could set you back over
$100 per week. The model at the EMF
Performance Centre can allow couples
to train at the club everyday with totally
different training goals or likes. Our
facilities offer most members a training
experience they have never tried before
in a safe environment that’s so much fun
and get results. Our current members
love the variety of training. cater for that change. Using suppliers
that have a vast range of equipment
made that easier for us to achieve.
WNiF: Where did you start when it came
to selecting the right fitness equipment? WNiF: What are your two most successful
marketing initiatives?
EMF: We use two main suppliers for our
cardio, strength and functional training
systems. We travelled extensively
and tested many different types of
equipment. It was important that
whatever the aims or aspirations of our
members, if they decide to change
their training program to achieve a new
fitness goal we had the equipment to EMF: We spend the majority of our
time and money on creating the best
member experience. Our membership
growth comes predominantly from
word of mouth. We also focus heavily on
cleanliness and basic customer service.
The feedback we receive from our
members gives us the confidence that
we are meeting their expectations on
WNiF: What are your membership costs?
EMF: We start at $21.95 per week, which
gives a member group fitness, weights,
cardio, boxing room, yoga and Pilates
studio access, rehabilitation equipment,
a functional X-training room, strength /
powerlifting room, swimming pool and
aqua classes, 24-hour access plus entry
to 4 other facilities on the Gold Coast.
WHAT’S NEW IN FITNESS - SPRING 2017
not only a great training environment,
but also a clean, safe and friendly club.
WNiF: You also operate 24-hour access
to the centre. Was this to overcome
any joining ‘objection’ a potential new
member might throw at you considering
you are surrounded with 24-hour gyms?
EMF: Not necessarily for this reason. A lot
of people have flexible and long work
hours, in fact members that train after
hours make up a large portion of our
membership base, so we cater for them
with 24-hour access.
WNiF: What’s next from EMF?
EMF: We have several facilities on the
horizon in the future. We also have some
new training solutions and ideas that
will certainly turn heads. Can’t give too
much away but stay tuned for some
exciting news!
For more information visit the website
www.emfpc.com.au.
23