WNiF Magazine - Autumn 2018 Edition | Page 25

and Kombucha on tap, its plain to see that TotalFusion is not just about the five temperature-controlled studios and class offerings. What’s the mission? LM: At TotalFusion, we strive to change minds, move bodies, do things differently and keep it real. Fun, mindful movement and innovation is at our core. Our mission is to help more people use movement as a way of life, and improve health and well being through exercise as well as what they eat and drink. In achieving this our health bar offering makes up a huge part of this. The reason behind our total food and beverage offering is so our members can benefit from our years of exploring and researching the health and fitness space while also saving them time sourcing all these healthy (and tasty) products of which many are not commonly found in shops. community and the workforce here at Westfield Chermside. members lifestyle goals, all of which include unlimited access to over 30 different class styles. CM: Franchise or not, are we likely to see an interstate expansion of TotalFusion studios? CM: What have been your two most successful marketing initiatives? LM: Word of mouth / referrals is very strong for TotalFusion, which we feel is a testament to our efforts as a team in creating and delivering an enjoyable experience every time you come to the studio. We are also proactive through targeted email campaigns to the local CM: How do you structure your membership? LM: Yes, we are exploring all the options for TotalFusion across Australia and remain exciting about a potential expansion. Visit the TotalFusion website for more information www.totalfusion.com.au VIDEO HERE LM: We offer a range of flexible membership options tailored to suit each WHAT’S NEW IN FITNESS - AUTUMN 2018 25