LM: We thrive on the experiences we
craft in each minute of every class and
for each and every person we guide
from the moment they walk through our
doors. However, our uniqueness lies in
the fact that we are a ‘one stop shop’.
One membership with us takes care of
all your movement needs. Prior to this,
people needed to obtain 3-4 different
memberships to enjoy their gym / fitness
facility, yoga classes and Pilates.
CM: This is studio number one, with Mt
Gravatt and Newstead opening in March
and May 2018 respectively. Is TotalFusion
looking to operate as a franchise model
and if so, are you actively seeking
franchisees?
LM: We have already been approached
by interested parties and are about to
open this up to further investment shortly.
Watch this space!
CM: There are currently over 130 group
classes running every week. Have
TotalFusion designed their own brand
or style of class or do you employ third
24
party choreographed routines that
rotate every 12 weeks or so?
We recognise
both the
importance and
value of having
staff that share
the same vision
for TotalFusion as
this translates from
the expereince
of classes to the
social vibe...
LM: We have designed our own brand
and style of class, and currently our
talented instructors are enjoying creative
freedom within guidelines, and creating
their own class. Moving forward we may
move into creating choreographed
versions to ensure quality control.
CM: There are many contributing factors
to operating a successful business
and I’m certain the instructor-member
relationship / connection is at the core
of that objective. How do you approach
successful recruitment for TotalFusion
in order to deliver above and beyond
member expectations and secure the
next visit?
LM: We recognise both the importance
and value of having staff that share
the same vision for TotalFusion as this
translates from the experience of classes
to the social vibe of each studio. We are
very fortunate to have a great team who
all contribute to ‘the next visit’.
CM: Health food bar with fresh meals on
demand, a tonic bar, bone broth station
WHAT’S NEW IN FITNESS - AUTUMN 2018