Wishesh magazine february 2018 Wishesh magazine february 2018 | Page 152

AUTOMOBILES reason why even though the shifting targets have caused the company shares to dip, they haven’t crashed yet. The question here arises, that how long can these customers, Investors and shareholders really wait and believe that their promises will be delivered? Tesla builds the batteries that they use in their cars at the Nevada Gigafactory. The batteries are assembled into modules and further into packs. Apparently, an outside supplier, who was responsible for some part of the assembling process “dropped the ball” and they 152 were forced to take the work in-house. Elon Musk further said that “We had to rewrite all of the software from scratch and redo many of the mechanical and electrical elements, This is what I’ve spent many a late night at the gigafactory working on.” He confidently added that Tesla can overcome these production bottlenecks, and he will ensure that personally. “I always move my desk—well I don’t have a desk actually—I move myself to wherever the biggest project is at Tesla.” Mr. R. A. Farrokhnia who is a business and engineering professor at Columbia University says “They are WWW.WISHESH.NET | FEBRUARY 2018 making some big promises, and they need to show a path to get there,” The car business he feels is extremely tough and building only such handful number of cars that too reportedly by hand will not be enough. It is high time that Tesla convinces its investors and customers that there is some development and momentum and it will deliver on the promises made or they will soon crash down at some point. Hopefully Elon Musk’s newest prediction doesn’t turn out be one of his underestimates but a long due answer to all the doubts and fears and hopefully it happens before it’s believer’s patience runs out.