‘BE IN BIRKENHEAD
FAMILY FESTIVAL’ RETURNS IN JULY
The ‘Be In Birkenhead Family Festival’ is once again
coming to Hamilton Square, Birkenhead on the 26th
July. Last year’s inaugural event was a great success and
its impact on the area was rewarded by winning the Place
Marketing - Small Location Award in the BID Awards
2016.
The event attracted more than 6,500 visitors from across Wirral
and the Liverpool City Region, brought vibrancy and life to
Hamilton Square, increased footfall and retail sales in the town
centre and encouraged the local community to get involved, visit
and take pride in Birkenhead. The festival delivered a range of
free family activities with the support of organisations including
Wirral Tram Museum, Tranmere Rovers FC, Wirral Gymnastics
Club, Wirral Council, Wirral Radio and Merseyrail.
This is a free event and will be held between 11.30am and 4pm
on Wednesday 26th July 2017.
Joe Scarth, Place Shaping Manager at Birkenhead First said, “We
are really pleased to bring back this wonderful family festival
again for 2017, last year the event attracted huge numbers of
visitors to the town and this year we hope for even more people
to join in the fun. The support given from local businesses has
been wonderful.”
Gemma Stewart, Head of Business Services at Wirral Chamber
of Commerce said, “Birkenhead has a wealth fabulous shops,
cafes, restaurants and visitor attractions, in fact something for
everybody. We are really looking forward to the Be in Birkenhead
Festival and believe that great family event as this offers another
reason for visitors to come to Birkenhead and enjoy the day.”
This year, visitors will once again be able board the Wirral Tram
Museum’s lovingly restored vintage buses – the ‘Birkenhead
Blues’ – and enjoy summer refreshments on the Square. There
will also be children’s rides, craft stalls, Punch & Judy, and face
painting. The event is organised by Birkenhead First, a Wirral Chamber
of Commerce initiative in creating Wirral’s first Business
Improvement District (BID). It was established with the support
of local business to improve and promote Birkenhead as a visitor
destination in four key areas:
Wirral Radio will be hosting live broadcasts during the day, while
craft and vintage stalls will offer scented candles, cosmetics, hand-
made jewellery, and antiques. On the day, visitors will also be
able to choose from a variety of tasty treats from the stallholders
and true gems of the Wirral retail scene, including, Amorini
Antiques, Trophy Pets, Vintage Interior Fairy, and others.
There will be a host of activities to entertain children, which
will include an inflatable maze provided by HYPE, Punch and
Judy show, vintage ice cream van, children’s entertainer, Arts and
Crafts by The Hive and circus workshops and activities provided
by Birkenhead’s Magical Circus. •
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Cleanliness & attractiveness
Safety & security
Marketing & promotion
Supporting business
Officially launched in April 2016, Birkenhead First aims to
encourage visitors to the town, create greater investment in
Birkenhead, and works with all business sectors to enhance the
experience for visitors, shoppers and workers by making the BID
area safer, secure, cleaner and more attractive.
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