Vinyl Industry Launches
Ambitious Initiative to
Grow Sustainability Efforts
+Vantage Vinyl to prime industry for significant
environmental and social contributions
The Vinyl Sustainability Council (VSC) is
+Vantage Vinyl is the Vinyl Institute’s rigorous,
launching a groundbreaking initiative to
industry-wide approach to sustainability. Galvanizing
advance and recognize the U.S. vinyl industry
the industry around sustainability prepares vinyl to
as a trusted leader in sustainability. +Vantage
meet increasing customer demand for responsibly
Vinyl is a voluntary collaboration of companies
sourced products and materials.
in the vinyl value chain committed to
proactively advancing sustainable development, Participants in +Vantage Vinyl will set and meet
reducing their environmental footprint, and
annual goals in three priority impact areas: landfill
making a difference by doing more with less.
diversion, health and safety, and emissions. The VSC
identified these target areas from the United Nations’
“+Vantage Vinyl is the industry’s path to advance
17 Sustainable Development Goals, selecting arenas
sustainable development throughout the supply
where the U.S. vinyl industry can make the most
chain,” said Ned Monroe, president and CEO of
impact. For example, these goals include increasing
the Vinyl Institute. “Vinyl has come together to
recycling efforts beyond the 1.1 billion pounds
collaborate, anticipate upcoming challenges, and
of vinyl recycled annually in the U.S. and Canada;
identify a return on investment in sustainability.
increasing emphasis on workplace health and safety
After three years of work by the Vinyl Sustainability
initiatives and product stewardship policies designed
Council, we are proud to announce this game-
to minimize user exposures; and identifying best
changing commitment.”
practices for continually reducing direct emissions
across the industry.
“We’re predicted to need three planets worth of
natural resources to meet the needs of the 10.5
Vantage Vinyl is partnering with GreenCircle
billion global population in 30 years. That’s just
Certified, LLC, an independent third-party, to verify
not sustainable,” said Cristian Barcan, the Vinyl
and report on key performance indicators achieved
Sustainability Council’s executive director. “Vinyl can by each participating company.
help meet the needs of this exploding population
and our declining resources. Our solution begins
Membership is voluntary and open to U.S. vinyl
with advancing an industry-wide approach to
value chain companies that are resin suppliers,
sustainability.”
raw material/additive suppliers, material
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WIRE NEWS July 2019