Winter Garden Magazine September 2016 | Page 15

you need and want. We work with you to figure out how to make that happen, in the way you are most comfortable. Why does IQ Portfolios use this risk assessment? At IQ Portfolios we know that your money is important. And while investing of any kind brings risks, we want to make sure that the rewards are assured so your needs and wants can be comfortably met. Our approach and the tools we use are different because we are replacing subjective qualitative questionnaires with quantitative math to help solve the question, “How much risk is my investor capable of handling?” So, we use a “risk number” and that number is personalized to each investor. The risk number is simply the way to help determine the exact amount of risk an investor can handle without capitulating when things get tough in the market. Why is this risk assessment necessary? The industry usually uses averages to set expectations. Well, here is the problem: the market never hits its own average. Over the last 25 years the stock market has averaged an 11.9% return. But in zero of those 25 years has the S&P 500 come within 100bps of its own average. So why in the world does our industry set expectations using an average return number that is almost always guaranteed not to hit and almost always disappoint you, the client. This is why we use these risk assessments, to help get you ahead of an industry that never meets its own goals, being proactive instead of reactive. This is about you – learning and clearly defining your wants and needs, figuring out how to use our assets to reach those financial goals, and protecting you from people who would give you false information. In the end, when you win, we win. It’s as easy as that. Most people don’t adequately prepare – either because they are scared to look at what it will take, because they have spurious information, or simply think that it’s too late to start. That’s crazy. Pardon me for saying so, that that’s just crazy. This is your life and your family’s lives we are talking about. Take the IQ Portfolio Challenge today, and start making the move towards responsibly and effectively managing and developing your financial stability and success. And make that move today, right now. The best way to prepare for the future is to plan for it. iQ Portfolios Building Future Wealth One Portfolio At A Time Contact your local portfolio strategist: Andy Ortiz [email protected] 100 W Plant St. Suite 260 Winter Garden, FL 34787 Direct: (800) 558-7969 Fax: (407) 386-6245 www.IQPortfolios.com SEPTEMBER 2016  |  WINTER GARDEN MAGAZINE   |  15