Bees update brand
New Buzz in the hive
In November , the Bees announced an evolution to the Salt Lake Bees brand , with new logos , wordmarks and scripts added to the brand toolkit . The team changed its name from the Stingers to the Bees prior to the 2006 season , but Salt Lake City has had a baseball team named ‘ Bees ’ on and off for more than 100 years , going back to the first Pacific Coast League team in Utah in 1915 .
The team colors of black , white and Bees gold will not change , but the color pallet will get a splash of Angels red and a cream color called Salt Lake Bees natural . The primary marks remain centered around the mascot Bee logo that the team adopted in 2006 , with the primary logo remaining the same and a new emblem added . An interlocking ‘ SL ’ ligature has been updated to a unique font that evokes the early interlocking letters seen on Bees uniforms in the early 1900s . The team also has two new word marks and four secondary logos .
With new hats and jerseys on sale for Black Friday , the Bees Team Store set new records for single-day sales in the offseason and has continued the momentum with a pop-up shop in December in Daybreak . Visit the team store at beesteamstore . com to see all the latest gear .
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