The investment in Swig illustrates the ongoing commitment of the company and the Miller family to enriching lives and building communities . “ Whenever we acquire a new business , the first thing the Miller family will ask is how does this enrich lives ? And we stand by that ,” said David Smith , a managing partner of the Larry H . Miller Company . “ As we look at an investment like Swig , the culture is very important ; they have to be living up to a certain standard of integrity , taking care of the customer , and having a great employee experience .”
Under the direction of its founder , Nicole Tanner , Swig ’ s commitment to creating a distinctive , fun , and valuesbased culture is closely aligned with the Larry H . Miller Company . “ You can ’ t fake culture , and it was very apparent from the first time we met with them that they have something special there ,” Dave added . “ It ’ s woman-owned , woman-managed . With us also being woman-owned by Gail Miller , there ’ s a natural fit there .”
“ Swig fits in because our values are so aligned , and the way we do things is so aligned . We ’ re about doing good together . And that ’ s what this is — an opportunity to join with somebody who ’ s already found their way , who can help us be better , and then we can help them grow ,” added Gail Miller .
While Swig represents a new venture into the food and beverage sector , the Larry H . Miller Company ’ s entertainment venues include the largest movie chain in Utah , Larry H . Miller Megaplex Theatres , and the Salt Lake Bees minor league baseball team . The synergy between Swig and these existing ventures , as well as the positive reception from customers , further validates the company ’ s investment .
The Swig team , led by CEO Rian McCartan , COO Chase Wardrop , and CMO Dylan Roeder , lead daytoday operations and have focused on building on the amazing culutre founded by Niclole .
Nicole is a breast cancer survivor , diagnosed when she was 37 , with five kids , both she and her husband between jobs and without health insurance . Her medical bills piled up , and afterward , an anonymous donor paid them . She started Save the Cups to do the same for others , and she selects recipients from applications and funds them with donations through Swig .
“ My perspective became , go out and live your life because life is short ,” she said about that time . The next year Nicole started Swig . “ I just hoped one store would work . Please , please let this work ,” she said she prayed back then .
For Franchise Times , the Larry H . Miller Company ’ s investment in Swig showcases its ability to identify exceptional opportunities for growth and its commitment to supporting innovative businesses . As Swig ’ s popularity continues to soar , the Larry H . Miller Company will continue its focus on best-in-class customer service , strong employee culture , and commitment to delivering positive guest experiences .
Swig founder , Nicole Tanner , shared the origins story of Swig and the culture that drives the company as part of this year ’ s Who We Are .
https :// vimeo . com / 823187401
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