Winning Spirit Magazine March-April 2018 | Page 18

1. W H Y’D I T H AT ? UTAH An Inside Look at Advertising Saxton Horne Launches New Podcast W hat is the biggest advertising stunt of all time? Why does YouTube play pre-roll ads? Why do some commercials make you cry and others take themselves so seriously? Get the inside scoop and a humorous take on the world of advertising through the newly- launched podcast, “Why’d I Buy Th at?” sponsored by Saxton Horne. “Our goal is to share some fun stories, talk about concepts and trends, and just explore this subject everyone is exposed to on a daily basis but that nobody ever thinks much about,” said Abraham Sloan, one of the hosts. “We’re really excited for people to look at advertising in a whole new way aft er listening to one of our episodes.” Sloan and his co-host, Ryan Croker, both work at Saxton Horne and fi t recording time into other duties. New episodes of “Why’d I Buy Th at” are released bi-weekly, and the podcast can be found on iTunes, Google Play, Stitcher, Pocket Casts, and SoundCloud. ◆ UTAH Learning From the Best Students Shadow LHM Employees R ecently, members of the Gail Miller Women’s Leadership Group, along with employees within the Group were pleased to host students as part of the Canyons School District Job Shadow Day. Th e students were allowed to observe a number of environments, including a glimpse of the advertising world at Saxton 16 LHM Winning Spirit Mar/Apr 2018 Horne, sports management at the Utah Jazz, and automotive management at LHM Dealerships. Th ese are great opportunities for students as well as employees to create stronger bonds with the community and to showcase workplaces where people live our values each and every day. ◆