Randy Rowley (MAO) gets the gear ready for the Group-wide broadcast.
The team from SHY.
MEMORIAL DAY 2017 TENT SALE
TREAT COUNT
HOT DOGS:
Utah: 7,000
Colorado: 700
Washington: 500
CREAMIES:
Utah: 7,000
Mr. Money (Rod Rowley, MAO SVP) waits for his cue to take the stage.
conversations as everyone works hard to get
the marketing just right.
Three days before the event, crews begin
setting up the tents and moving cars into place.
The many vendors who are involved with the
process, like Credit Union lenders and the
various caterers, begin to set up their portion of
the tent sale.
The first day of sales begins with a special
kickoff meeting. In Utah, this means salespeople
meet together at the Megaplex Theatres in
Jordan Commons to hear inspiring words from
management, see the advertising for the event,
catch thrown prizes, and otherwise get excited
for four long days of selling cars. Sales goals
and incentives are established for each sales
team and the competition between them can
get fierce as each team tries to meet or beat
their goals and push overall company sales to
new records.
Sales begin immediately after the kickoff.
Teams head out to their respective locations. In
Utah, this means four different locations, while
other states usually have one. Customers begin
lining up and vehicles start to move.
The LHM 1000 tent sales have proven to
be an enormous success and are a great way
to remind people of what they can find at the
various dealerships throughout the year. They
have also inspired a lot of competition from
other automotive groups who hold their own
tent sales—sometimes during the same week!
Still, the LHM 1000 is a well-oiled machine
which intends to continue twice a year for the
foreseeable future. It is a testament to the hard
work and dedication of the many employees
who devote time and energy to the project
throughout the year. â—†
LHMWSM.com
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