Growing Local Techs
LHM Dealerships Helps Drive Ford Automotive Service
Technician Recruitment
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aunched in May 2018, the Ford
TechDrive Automotive Service
Technician Recruitment
program is Ford’s response
to a growing need for skilled
automotive service technicians
across the automotive industry.
Ford dealers build relationships
with their local automotive
schools and communities to
grow students into experienced
technicians. Celebrating over a
year of successes and 3,300 new
recruits logged, TechDrive held a
hundred recognition events across
the country throughout the month
of October 2019.
One stop along their route was
an event held on November 4, in
partnership with program sponsor
Larry H. Miller Ford Lincoln
Draper, at Mountainland Technical
College. Students currently
enrolled in the program were
provided with gifts, and much of
the friendly talk during the event
was about personal achievements
and growth during the program.
Leaders also announced the 2020
program initiatives that will carry
the success and momentum into
new lives this year.
“We are so proud to be a part of
the Ford ACE program TechDrive
program,” said Dan Johnson, vice
president of fixed operations,
Larry H. Miller Dealerships. “This
grassroots initiative has not only
helped the participating students
you see here today, but [has] raised
awareness of technical careers
among many other youth in the
community, as well through events
like this and increased exposure to
what it means to be an automotive
service technician.” ◆
Aiming to Exceed
Expectations
Utah GM Participates in Ford New Dealer
Executive Conference
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hil Pecoraro of Larry H. Miller Ford Lincoln Draper recently
participated in an intensive four-day seminar for dealers in Dearborn,
Michigan, sponsored by Ford Motor Company.
The seminar discussed ways to meet and exceed customer expectations
and to help those customers be more completely satisfied every time they
visit the dealership to shop, to buy or lease a new or used vehicle, or to get
their existing vehicle serviced.
Ford executives were involved with dealers throughout the seminar,
and Phil received a certificate of completion from Andrew Frick, director
of marketing sales and service, U.S., at Ford Motor Company.
The seminar also highlighted a variety of programs that Ford provides
to support dealership actions. As part of the seminar, dealers took a tour of
an assembly plant to see for themselves how quality is built into every new
Ford vehicle. ◆
LHMWSM.com
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