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and outlining what I would do to support the shop, and one by
one they declined saying they had all the brands they needed
and felt they were not in a position to expand their product
range. I had no option but to go direct, and 77sports was
born.
I strongly believe a shop owner should know their products
inside out and spend the time to get to know the customer so
that they can match them perfectly with the products,
explaining and demonstrating how and why it will work for
them. Sadly, this hasn’t been happening, until now with
77sports.
We are looking to revolutionise the industry with product
information and content as well as customer service and
follow up. We want to spend time both on and off the water
with our customers to ensure they walk out the shop with the
right products for their needs and sailing style, and the
knowledge of how to get the most from their new purchase.
If the customer feels they’re not getting maximum satisfaction
from their new kit, we offer support and advice to get them
back on track for example with rigging or tuning, or even a full
exchange to try a different product which they may prefer. It’s
key to us that the customer gets 100% enjoyment otherwise
we’re doing the sport a dis-service.
Simple things such as offering an on water tune up session for
customers buying a board, and two FREE months membership
to the 77sports Academy for purchases over £100 will enable
us to make sure our customers get the most from their new
kit; our simple tag line is ‘We guarantee to get it right’. I can
tell you that no one is more excited about all areas of
windsurfing than I am – this passion is going to light up the
industry.
Tell us about 77sports and some of the things you do
and are planning.
77sports is now an agency supporting S2 Maui, Challenger
Sails, Patrik Boards, Exocet Boards and XO Sails, and I
can now say we are working with an awesome French
wetsuit and clothing brand – Sooruz - who are helping us
to understand how we can be eco-friendly and decrease
our carbon footprint which is super important to us. Our
online store which offers all our awesome products is
almost finished and we are in the final stages of
opening a retail premises in Worthing where I can
guarantee no one will out work us to make your
windsurfing experience on and off the water a
great one!
Run us through the 77sports Academy.
It’s born out of necessity really. I used to do
one or two-hour lessons, which work but
they’re effectively a short-term fix - there
needs to be consistency to really progress
and develop. I tried to find a way to coach
and support a vast number of people and
build a supportive community who in
turn coach and support each other
uk
WIND
SURFING