WINDERGY INDIA 2017 CASE STUDY windergy-case-study | Page 2

Case
Case Study
Index
Case Overview 01
The Showmen 02
IKF Pitches-in 03
Target Group 04
Objectives 05
Challenges 06
Brainstorming 07
Execution Plan 08
Awareness & Engagement 09
IKF’s Wind- Wind Situation-Campaigns & Contests 11
Creating Pre-Event Buzz 13
Communicating Real Time and Post-Event updates/During event 15
Platforms Optimised 19
Final Achievement 20
Overall Stats Across Parameters 21
Creatives 22
IKF Merry Makers 23
Windergy Testimonial 24
The direction of the wind
cannot change but the sails
can be adjusted.