White Paper: Real Estate for a Digital Age - Page 5

Developing marketing strategies which capitalize on digital’s many advantages, like interactivity, is essential. Content that’s interactive, informative, and engaging can help buyers off the fence. Here’s why.

It builds trust and establishes you as an authority in your field.
Content that informs buyers and sellers of any available properties is useful for driving more traffic to your website.
Reviews matter. The better your content is, the better your reviews are. That means more clients.
Engaging content can be shared on social media and is incredibly important for SEO. Search and social traffic are needed to generate more exposure.
Prospective homeowners will discover and return to your content if it’s helpful.