Embrace Digital Transformation to Meet Shifting Customer Expectations | Real Estate Agency | Page 4

While homebuyers are still turning to real estate agents for advice, they’re doing so much later than before. Technology has enabled buyers to find all the information they need to make informed decisions without the initial help of a realtor. Accordingly, they’re more educated about the market than ever before.

To keep pace with customers’ shifting expectations, agencies must act now and embrace digital transformation. They can better engage with clients, involve themselves more in the buyer’s journey, and close sales efficiently by digitizing their marketing assets, including:

Brochures: to distribute to clients
Proposals: for sales purposes
Newsletters: for content marketing and lead generation
Guides: city guides, buyer/seller guides, how-to guides, etc.
Catalogs: listings for a specific area (sales and lead generation)