White Paper: Real Estate for a Digital Age - Page 3

1. INTRODUCTION

It’s either sink or swim for many real estate agents in a highly competitive industry like real estate.

According to a recent survey conducted by Tom Ferry, prominent real estate coach and motivational speaker, the top five challenges facing agents today are consistent prospecting, effective time management, maintaining databases, keeping a healthy mindset, and organization.

Those surveyed also included seasoned agents. But how do these challenges persist despite the meteoric advancement in technology over the last two decades?

There’s a bit of history involved. In the 1980’s, prospective homeowners relied on newspaper advertising and word of mouth when starting their house hunting journeys. But fast forward to 2016 and nearly half of them are looking online first.