White Paper: Digital Solutions for Employee Training - Page 24

Traffic sources review different sources that drive traffic to a publication. “Direct Traffic” shows the number of employees who view a publication without any referring parties while “Referral Traffic” lists the percentage of readers who visit your content from links on other websites.
Content engagement analytics reveal how employees are interacting with a publication. The “Pageviews” metric specifies how many views a page receives while “Average Session Duration” calculates the exact hours, minutes, and seconds readers are staying within a particular page. The “PDF Downloads” metric shows how many times the offline PDF version of a publication is downloaded.

Build content, measure the data, and repeat. Following these three steps ensures you’re keeping up with the trends, listening to employees, and --most importantly-- delivering consistent value to your workforce.