White Paper: Corporate Reporting for the Digital Era - Page 3

1. INTRODUCTION

According to the GPC, annual corporate reports ”give information to shareholders and other interested people about a company's activities and financial performance throughout the preceding year.” They are invaluable communication tools, helping businesses tell their stories to diverse audiences. With important information compacted into a single resource, reports break down silos and build deeper understandings of an organization's objectives and achievements.

Digital corporate reports are more creative and narrative-driven than their print counterparts. There’s a strong visual component to them, and many include interactive elements like videos to spotlight information in much more impactful ways than text. Online reports tell investors about a brand’s values and goals, facilitate meaningful conversations between both parties, and transform ordinary data into rich, interactive experiences. They leverage the power of digital technology to engage readers via interactivity and user-friendly functionality.