Problem Statements in Retail Industry: Building Trust and Engagement through Interactive Content | Page 5

2. PROBLEM STATEMENTS

There’s a problem in the retail industry. Amid customer acquisition problems and store closings, online shopping channels haven’t made things any easier for retail marketers who, more so today than ever before, are being challenged to develop sustainable marketing strategies that keep customers loyal to their brands.



PROBLEM 1:

Creating attractive and engaging interactive content

Capital Retail Bank’s second Major Purchase Shopper Study revealed that a whopping 81% of shoppers conduct online research first before physically visiting a store. For many people, online research is an integral part of the shopping experience. So being there for them when they’re conducting it is a great way to build trust and interest in your brand.

82% of millennial and Generation Z shoppers prefer consuming content that includes strong visuals.

Accordingly, using high-impact digital content to reach them is required to keep your brand top of mind.