How to Defend Market Share in 2017: Transitioning from Push to Pull Engagement Techniques | Deloitte Research | Page 4

According to Deloitte’s research, “defending market share in 2017 may demand that brands transition from pushing messages out to shoppers, to pulling them via engagement techniques.”
Retailers who fail to adopt trend-centric business models risk marginal growth or, worse yet, they disappear for good.