Integrating Visual Content into Your Golf Club's Marketing Strategy | Page 7

PROBLEM 1:

Integrating visual content into your marketing strategy

With content marketing, golf clubs can generate buzz for their courses without blatantly advertising them. People like that.

According to the Long Drive Agency, mobile-first video was the first major golf club digital marketing trend in 2018. Today, people are spending more time on their phones than ever before. Some age groups are even opting to watch more video content on their phones instead of the TV or traditional desktop computers.


“We have entered an era where every business needs to consider itself a TV station and a magazine, and golf clubs are no exception.“
- The Club Management Association of America

Golf clubs are doing it all to get their names out there. From publishing press releases to sending newsletters, they’re relying on impactful visual content to tell their stories and build meaningful connections with members. Content should be the heart of your digital marketing strategy; coincidentally, content marketing happens to be the most effective form of the latter. Consider these scenarios: