Mobile Devices Overtake Desktop in Global Search Trends | Page 6

In 2016, Google reported that for the first time in history, people around the world used mobile devices more than desktop computers to perform searches!

Shorter, better content

In general, people prefer short-form content on social media. It’s easier to share, digest, and it does a better job of keeping followers engaged.

Most people skim through online content. We can’t help it; the Internet’s gotten so crowded that our attention spans are getting even shorter. Long-form content still works (for audiences genuinely interested in learning more about a topic), but shorter content does a better job of capturing new customers’ attention.