Keeping your content fresh and engaging is important, but not easy. Luckily, video and image content are quickly gaining traction in the golf industry. Golfers prefer courses with scenic views and beautiful layouts. That’s why it pays to have professional photos taken of yours. Flyover drones are an incredibly popular trend, surveying entire properties and giving golfers a lay of the land from a bird’s-eye view. Use photos and videos captured by drones to create promotional materials for your course.
Personalized marketing
It takes more than catchy email subject line to win members over. Individualized messages are much more impactful. One-to-one marketing is a powerful way to create meaningful relationships with prospects and clients. Personalized campaigns shed more light on members and who they really are. Study their behavior, then tailor your messaging so that it resonates with them.
Mobile-first content strategies
“Mobile-first” are online experiences designed specifically for mobile (instead of desktop and other devices). A mobile-first website, for example, is a version of a website that’s been built for mobile devices only. The great thing about these websites is that they offer completely custom experiences for visitors.
The mobile industry is booming. And when you consider just how ingrained mobile devices are in our daily lives, it’s no wonder why usage stats continue to rise year after year. Optimize your content for mobile platforms and provide an amazing club experience for members on their phones.