White Paper: Content Marketing for Hospitality Industry - Page 10

PROBLEM 3.

Lead generation and management




Repeat customers don’t think twice when choosing their favorite hotels. But new prospects are a whole other ballgame. You’ll need to convince them to choose your brand over the others, and forward-looking lead generation strategies can help. Technology has revolutionized lead generation for organizations across the world. The most effective tactics today are email marketing, content marketing, social media marketing, and search engine optimization.