Reaching Target Audiences on Multiple Devices and Platforms | Stats to Consider | Page 9

Stats to consider:

People remember 80% of what they see and 20% of what they read. (source)
“Most leisure travelers make their final decision to book a room by visiting a hotel’s website.” (source)
According to a TripAdvisor survey, “92% of travelers are more likely to book accommodations for hotels that post detailed descriptions, photos, and videos.” (source)

PROBLEM 2.

Reaching target audiences on multiple devices and platforms

Before reaching out to prospects, hotel brands should know how they’re spending their online and offline time.

The average consumer today isn't committed to a single platform or device, and that’s okay. Some are used more often than others, but people of all ages are consuming content on different mediums. What does this mean for marketers in the hospitality industry? Having an integrated system for reaching out to audiences on every platform and device is essential.