WHISTLES buying and merchandising project | Page 7

B R A N D

I N T R O D U C T I O N
T i m e L i n e

1980
Founded by Lucille and Richard Lewin.

1986
Purchased the duvet collection of
Dries Van Noten

2008
2009
The strategy that Whistles made in 2009 was a big
turning point, it begin to seek out young customers.

the backer company of WHISTLES, Icelandic Retail,
was declared bankrupt. Jane Shepherdson shifted in
and became the CEO of Whistles

2014
Launched first menswear collection.
Enter collections on London Fashion Week.

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