WHISTLES buying and merchandising project

01 Brand Introduction 09 Comp Shop Analysis 23 Consumer Profiles 27 Trend Direction 35 Catwalk Inspiration and Analysis 41 Socail Media and Street Style Research 45 Key Shapes Translated into Flat Specifications 47 Colour Palette 49 Print Direction 51 Fabric, Texture, and Component Details 53 Final Range 55 Customer Outfit Builds 71 Mock In-store Layout