WHEELER HIGH SCHOOL ' S
COURSE CATALOG
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Course Name : Introduction to Sports and Entertainment Marketing Type of Course : Elective Course Available to : 10th - 12th grade
Prerequisites : Marketing Principles ( 74 %+)
Description : This is the second course in the Sports and Entertainment Marketing Pathway . This course introduces the student to the major segments of the Sports and Entertainment Industry and the social and economic impact the industry has on the local , state , national , and global economies . The products and services offered to consumers and the impact of marketing on these products and services are examined . Units include : Business Fundamentals , Product Mix , Product Knowledge , Product / Service Management , Business Regulations , Interpersonal Skill , Selling , Marketing Information Management , Economics , Distribution , Pricing , Advertising , Publicity / Public Relations , Sales Promotion , Business Risks , and Organization .
Course Name : Advanced Sports and Entertainment Marketing Type of Course : Elective Course
Available to : 11th and 12th grade
Prerequisites : Introduction to Sports and Entertainment Marketing ( 85 %+)
Description : This is the third course in the Sports and Entertainment Marketing Pathway . This course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports / entertainment marketing . Topical units include : Marketing Information Management , Selling , Publicity / Public Relations , Sales Promotion , Management of Promotion , Product Mix , Pricing , Positioning , and Marketing Planning . To apply sports / entertainment marketing skills , students will be able to earn work experience by helping run our Wildcat Warehouse during our lunch block ( 3rd ). Students who successfully complete this should be prepared to take an End of Pathway Assessment ( EOPA ) to be able to earn an industry-recognized credential .
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Pathway 1 : Computer Science 1st Level - Introduction to Software Technology 2nd Level - Computer Science Principles ( or AP ) 3rd Level - AP Computer Science A
Pathway 2 : Programming 1st Level - Introduction to Software Technology 2nd Level - Computer Science Principles ( or AP )
3rd Level - Programming , Games , Apps , and Society
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