4 / 14 / 23 , 9:45 AM What Retailers Need to Know About the Metaverse – WWD
According to the survey ’ s ndings , the types of products and services best suited to an XR experience are virtual tours of museums , watching comedy movies and music festivals .
Responses from the survey also suggested concerns about dizziness and motion sickness but that XR would be good for people dealing with anxiety and don ’ t enjoy going out and still want to shop .
For suburban women around 45 , with little or no experience using XR , marketing strategies should focus on showcasing nurturing and health-conscious aspects . For women under 55 and living in suburbia , marketing should focus on promoting costconscious and practical advantages of using XR .
For urban , highly educated men who are “ explorative and hedonistic ” and engaging in XR daily or weekly , and making purchases beyond games , marketing should focus on cutting-edge XR technology , with “ fun-seeking and liberating elements .”
In a section of the research report IA advises , “ Speci cally , when developing XR platforms , retailers should consider how to better reach , connect with and include ethnic , religious and linguistic minorities in the dialogue about technology and then better align that technology with their needs . Current and future XR respondents spoke clearly and almost uniformly about their concern and need to develop reliably safe , secure environments in any future of extended reality .”
Extended reality can be accessed through monitors , powerwalls , the computer assisted virtual environment ( CAVE ), and headsets .
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